Karyne Côté puts her trust in e-closion.ca for a more humane identity. Our team worked around values reflecting Karyne’s personality, and her know-how, to create the new brand identity based on femininity, support and proximity. A brand audit guided our team for the creation of a new logo and slogan that would stand out from her direct competitors. The slick and elegant identity is based on a circular shape to convey her considerate approach and active listening. The new brand image has been deployed on all her media: website, business card, letterhead and email signature. All communication tools are now operational to support her in her daily challenges. The Prestige Solution choice for her website offers clients advantageous functionalities, such as detailed pages for each neighbourhood where she operates.