Équipe Nathalie Lapointe

As part of her e-closion revamp, the Nathalie Lapointe Team took the opportunity to further refine its brand image through the evolution of its website. The work focused on a subtle modernization of the visual identity, including adjustments to typography and graphic hierarchy, as well as a softening of the color palette to create a warmer, more welcoming atmosphere while remaining true to the RE/MAX brand. Custom illustrations were also created to represent the different neighborhoods served by the team, adding a distinctive visual signature and reinforcing a strong sense of local connection. This approach was complemented by a new professional photoshoot, the redesign of a billboard in Sherbrooke, and the consistent deployment of the identity across the Prestige website and printed marketing materials, ensuring strong visual coherence across all touchpoints.